SeNIOR PRODUCT DESIGNER |
AGODA
August 2022 - Present (Bangkok, Thailand)
Lead Designer (Agoda Post Booking)
- Enhancing post-booking experiences across booking management, trip planning, and CS services. Leveraging data-driven insights and A/B testing to boost customer engagement and streamline operations.
SeNIOR PRODUCT DESIGNER | BINANCE
August 2020 - August 2022 (Remote)
Lead Designer (Binance Fiat Deposit)
- Finished the redesign of fiat deposit for Binance.com and integrated more than 20 fiat currencies with numerous payment methods.
- Successfully increased the conversion rate from 30% up to 57.7% within the first few months of the launch.
- Delivered design system and UIKits for fiat deposit/ withdraw to improve the design consistency.
- Integrated Binance new KYC and compliance regulation with the Fiat services.
Lead Designer (Binance Bifinity)
- Design for adopting the tighter regulation of worldwide crypto market
- Design both frontend and backend portal to connect customers/ merchants/ business partners together with a fiat-on/off-ramps experience.
- Launched in 2022 Feb.
Other Projects:
Binance KYC | Buy Crypto | Recurring Buy Order | Spot Wallet
Lead of Product Design (Norvatis Mini Program)
- The first online AI-powered platform providing long-term health management for Heart Failure patients.
- MVP mini programs for both patients and healthcare providers were launched in November, 2019.
- The rating for user satisfaction of MVP had received a mean of 6 in the scale of 1-7.
Lead of UX Design (Huawei Developer Website)
- Redesign Huawei Developer Website from comparative analysis, heuristic evaluation, user research, IA design, stakeholder interviews to gather both business and users requirements and guide the clients for better product directions
- Successfully improve users’ satiation rate. For the previous navigation issue, over 70% users rated satisfied compare to the old design (87% users rated unsatisfied)
Lead of Product Design (Marriott.cn)
- Designing the new Marriott Rewards website for China market.
- Lead UX design for the IA, content strategies of the website.
- Executing design at all stages from early concept to end to end experience of the final UI, content and Images.
Other projects: Universal Resort website, Iconiq EV(from Dubai), RPA startup and etc.
Senior UX Designer L2 | Publicis.Sapient
June 2018 - August 2020 (Shanghai, China)
Specializing in the design of interactive interfaces and digital experiences. Gradually integrated user perspectives and business needs from strategy to execution. Mainly focus on the digital transformation and design optimization for multiple industries in China market.
Main clients: Shanghai Volkswagen, GM China (Chevrolet), Caterpillar, etc.
Senior UX Consultant | IBM
November 2017 - June 2018 (Shanghai, China)
Product Designer | KKBOX Inc.
July 2015 - November 2017 (Taipei, Taiwan)
Mainly responsible for KKTIX online ticket service, redesigned the information structure and front end UI for both website and native apps.
Other projects involved: KKBOX music streaming service, KKBOX Group website, and KKTV subscription streaming service.
UI Designer | OnePlus
November 2014 - July 2015 (Taipei, Taiwan/ Shenzhen, China)
Worked closely with global and China team for OxygenOS Global ROM and H2OS for China. Collaborated with product managers, designers and developers to define what users need between different markets and implement solutions through design process.
Intern | UCL Communication
May 2014 - June 2015 (London, UK)
Research about the employability strategies of higher education recruitment in China for the purpose of proposing future recommendation for UCL.
Intern | Microsoft
June 2012 - May 2013 (Taipei, Taiwan)
Website and app design for product or event promotion.
Other SIDE Projects
1. Responsive wearable design thinking of the future of technology (Arduino)
2. Amused Touch - Navigation app (Concept, wireframes, visual design)
3. Kidseye Lab - Travel app & website for Japan (Concept, UCD, wireframes…)
Education
University College London (MSc)
Information Science/ Studies
Focused on the study of the relationship between user experience under different contexts and new digital technologies in a user-centred perception.
MSc dissertation: To what extent might augmented reality be used by museums to enhance user experience?